Privacy policy

Last updated September 7, 2026

Daycrumbs is a private family journal. It was built so that your family’s memories never have to pass through us. This page explains, in plain language, where your data lives and what we can and cannot see.

Where your memories live

Every crumb you leave, whether it is a voice note, written words, or a photo or video moment, is stored on your device and synced through your own iCloud account using Apple’s CloudKit. The family trail lives in the trail owner’s private iCloud database. Daycrumbs runs no server of its own, so your memories are never sent to us or to any third party.

Apple’s handling of iCloud data is governed by Apple’s privacy policy, the same as any other app that syncs through your iCloud account.

Photos and videos

Daycrumbs does not copy your photo library. When you attach a photo or video, the app keeps a reference to the original in your Photos library, where it stays. So that the people you invite can see shared moments, the app creates a smaller display copy with identifying metadata removed, including location data, and shares it only within your family’s private iCloud share. Any place names shown in the app are worked out on your device, and the underlying location coordinates are not carried into the copies your family sees.

Voice, transcription, and suggestions

Voice crumbs are transcribed on your device using Apple’s speech recognition. If the app offers a suggested title for a voice crumb, that suggestion is generated on your device too. Nothing you say is sent to us or to any outside service.

Sharing with your family

The trail owner can use Apple’s built-in sharing to invite one co-parent, then up to four grandparents or close family members. The people you invite can see the shared family trail and contribute their own crumbs, hearts, and notes. Parent-managed details and family curation stay with the parents, and each person’s words and recordings remain their own. The shared trail lives in the owner’s iCloud. If the owner removes someone, that person’s access ends. All of this happens between your family’s devices and iCloud, without us in the middle.

Face ID, notifications, and permissions

If you turn on the privacy lock, Face ID checks happen entirely on your device; Daycrumbs never sees your biometric data. Prompt notifications are scheduled locally on your phone. The app asks for microphone, speech, camera, and Photos access only when you use the feature that needs it.

What we collect from the app

Nothing. The app contains no analytics, no crash reporting service, no advertising, and no tracking of any kind. We cannot see your crumbs, your children’s names, your photos, or anything else in your journal.

Your memories are yours

You can export your journal whenever you like, including your audio files and a complete archive of your words and family timeline. Deleting the app and removing its iCloud data from your account removes your journal; because we hold no copy, there is nothing left with us to delete.

This website

Website analytics are optional. If you choose “Allow analytics”, Google Analytics uses cookies to measure page visits and successful waitlist submissions. It receives basic browser and device information, an approximate location, and the referring website. We do not send your email address, form contents, journal data, or page query strings. Advertising features and Google signals are disabled.

We also use Umami, hosted on our own server at stats.daycrumbs.com, for page visits and successful waitlist submissions. Umami does not use analytics cookies. We send only the public page path and title, referring website origin, and event name when applicable. Our server also receives standard connection information, such as your IP address and browser user agent. Session recording and heatmaps are disabled. We do not send form contents, email addresses, journal data, URL query strings, or fragments to Umami. Private dashboard pages are excluded.

If you choose “No thanks”, neither analytics service loads. You can change your choice using “Cookie choices” in the footer. Analytics cookies last up to 90 days. We store your preference in this browser so you do not have to choose on every visit. See Google’s privacy policy for how Google handles data. This applies only to this marketing website. The Daycrumbs app contains no analytics.

If you join the waitlist, we store the email address you give us and use it for one purpose: to tell you about Daycrumbs availability. We do not sell or share it. The family photographs on this site are AI-generated; no real families appear here. To have your email removed, write to hello@daycrumbs.com and we will delete it. Our waitlist service also keeps short-lived, automatically expiring records used to limit abuse of the signup form.

Children

Daycrumbs is made for parents. The app does not collect personal information from anyone, including children. What parents choose to record about their family stays within the family’s own devices and iCloud.

Changes to this policy

If Daycrumbs ever changes in a way that affects your privacy, we will update this page and change the date at the top before the change takes effect. The promise at the heart of the app, that your memories stay yours and stay private, is not going to change.

Contact

Questions about privacy are welcome at hello@daycrumbs.com.